In the scope of establishing and implementing the concepts of continuous development and social responsibility, AsstrA-Associated Traffic AG participated in the project that aimed to create a children's book.
The book tells children about oversized transportation in the engaging way. The heroes of the book are a charming car-truck Alesha Heavyrushkin, a low frame platform Asstra, a crane Sopig, a barge Morwena, a cargo plane Ruslan, and the slings Romek Stropovich, which is a team of friends that is able to deliver any cargo no matter how heavy it is.
The book presentation took place on the 16th November in Moscow at the opening of the conference "HeavyRussia 2017". The books will go on sale, and part of the edition will go to the charity fund to be sent to orphanages.
The AsstrA Holding advocates social responsibility in business and understands the importance of such projects. After all, by enrooting the interest and love of reading among the younger generation, we contribute to the full and comprehensive development of their personality. With the help of an engaging book, it's possible to explain what parents do at work, which is an additional opportunity to build a trusting relationship in the family.