It has been said that every human being and every business has strengths and weaknesses. It is time to rethink that idea. Strengths – yes, there are areas in which man and his activities are unmatched. Shortcomings, however, despite appearances, are not necessarily weaknesses. They are not total failures and reasons for shame. Instead, they are often proof of ambition and an active desire for self-improvement and continuous development. They are part of a healthy balance of motivating factors that ultimately lead to strong results.
Transport and logistics industry professionals around the world are well aware that they can achieve more working together. Accordingly, they join various associations and pan-European organizations to pursue their shared interests. The AsstrA-Associated Traffic AG international group of companies, a far-sighted and long-standing provider of transport and logistics services, is thus an ambitious member of many such global industry associations and networks.
One of the networks that AsstrA has most recently joined is the Worldwide Independent Network (WIN). AsstrA Russia, part of the AsstrA-Associated Traffic AG group of companies, became the official representative of the WIN network in Russia. This status is a unique distinction, as AsstrA is the large country’s single representative within the WIN network. The Worldwide Independent Network, founded in 1999, today leads a wide group of Partners whose offices are located in 72 countries.
On the 26th and 29th of May this year in Zurich, the annual General Sales Meeting (GSM) of WIN network members was held. At this event, AsstrA Russia was represented by Karol Barańczuk, Deputy COO for Partial Loads and the company’s air freight management team leader. During the conference, Mr. Barańczuk delivered a presentation covering AsstrA capabilities and service offerings and conducted numerous bilateral meetings.
“Thanks to a special application that enabled the conference members to arrange meetings before the event, all the appointments were very efficient. Despite the fact that the summit program was tight and the talks did not last long, I conducted many interesting and promising meetings. At the moment, it is difficult to talk about the concrete results of the talks held. However, we received inquiries a few days after the conference regarding transport from various countries including the Netherlands, Singapore, the Philippines, and Lithuania to the CIS countries. We hope that this interest will translate into business results and volume,” says Karol Barańczuk.
As the Deputy COO for Partial Loads at AsstrA emphasizes, the WIN network is a group of proven Partners with whom cooperation can translate into real success. So far, AsstrA’s participation in WIN has led to several successful air freight projects from, for example, Cyprus to Lithuania, Spain to the CIS countries, and Spain to China.
“WIN network membership confirms AsstrA’s status as a reliable business Partner and significantly extends our geographic presence. We can offer optimal rates and fast delivery times to more than 70 countries. Not having an office in a given country is no longer a problem. Membership in various associations is extremely beneficial. Together, you can do much more. With more affiliations, AsstrA can extend not only its geographical reach but also our portfolio of customers and service offerings. This is also a way to boost our strengths,” concludes Mr. Barańczuk.