According to experts, large corporations are increasingly willing to work with smaller companies. International transportation and logistics services provider AsstrA-Associated Traffic AG systematically adds newly established business entities to its client portfolio. For example, in April of this year, an up-and-coming company from the fashion and beauty industry partnered with AsstrA.
In business, relationships between small enterprises and large corporations are increasingly popular. According to a September 2016 study on a group of Polish SMEs conducted by SW Research for UPC Biznes, four out of five respondents is ready to explore cooperation with a large corporation. 42% the SMEs indicated that the main advantage of working with a big, international partner is the possibility to add their products or services to the partners’ offerings. 38% indicated the co-development of new products and gaining know-how.
But how do large companies benefit from working with smaller businesses? According to experts, business between start-ups and established companies creates win-win scenarios wherein both parties benefit. Developing business entities give big enterprises a way to develop themselves.
As Karol Barańczuk, AsstrA Deputy COO for Partial Loads and the company’s air freight management team leader, points out, “We have a new partner from the fashion and beauty branch with a solid market presence in Europe. They are starting to gain a better foothold in the United Arab Emirates, Italy, and the Far East. Their expansion creates air and road transport development possibilities for AsstrA.”
Flexibility as well as a good sense of market trends and customers’ needs are also strengths of start-ups.
An increasing number of big companies are coming to appreciate the advantages of the cooperation with small enterprises. Studies carried out by business accelerator MassChallenge indicate that 23% of corporations are convinced that this kind of collaboration is indispensable.
This awareness is growing in AsstrA too. Thanks to a flexible approach to doing business, the AsstrA Group renders transport and logistics services not only to developed enterprises but also to business beginners. A client’s size does not decrease its value in the eyes of AsstrA specialists. Experts from the group of companies know that big things have small beginnings. They always take a proactive attitude towards each client and adapt to the clients’ individual needs.
“AsstrA specialists are always ready to help developing companies. Each newly-formed business entity needs support. At AsstrA we know it well and we make every effort to stand by our clients. Not every company is ready to cooperate with small clients. It requires a lot of time and patience. AsstrA’s well-organized workflows enable us to effectively continue cooperation with existing large clients and simultaneously start new projects to support start-ups. At AsstrA we appreciate all clients,” comments Vita Starastenko, Sales Specialist from the AsstrA Fashion & Beauty Logistics Division.
Experienced specialists help ensure that AsstrA’s new partner’s cosmetics products are transported directly to shops or to clients who prefer online shopping. Nowadays, almost 75% of clients in the B2B sector claim that online shopping is more convenient than buying in regular shops. As an innovative logistics partner, AsstrA actively supports cooperation with developing companies focused on e-commerce.
In modern business there is no room for stereotypes. Some time ago, small companies aspired to work with big players. Today, developed companies are eager to invite “juniors” to cooperate. Now, as flexibility, creativity, and the ability to adapt are a key skills, this kind of cooperation has become indispensable.