On 16 March 2023 the 5th AsstrA Viva Business Conference was held at the Digital Knowledge Space in Warsaw. This year the event had a hybrid format consisting of face-to-face interactions on site coupled with live streaming.
The speakers focused on AsstrA’s business strategy and development plans for the current year as well as the company’s new approaches, key industries, trade lanes, markets, and offerings. The speakers shared their experiences gained in various projects, presented inspiring case studies, discussed services for internal and external customers, and answered participants’ questions via an online questionnaire and chat. The successes and prospects of the Common Identity Leap and Production Leap were discussed in detail in a set of dedicated session.
“11 marketing specialists, over 40 technical specialists, and 70 speakers were involved in this year’s AsstrA Viva. It took 3 months of preparation to cover all the bases, which included finding an appropriate location, sourcing an experienced directorial team, and developing the creative concept and style for the event. The successful result was a 6-hour conference scripted out in 22 pages and attended by people in 26 countries. I am particularly proud of the marketing team’s professionalism. As in the previous 4 editions of AsstrA Viva, they were highly dedicated, creative, and enthusiastic in their support.” said Anastasiya Sidelnikova, Internal PR Manager.
Vladislav Lagun, AsstrA AG Chief Commercial Officer, noted that changes in the global political and economic conditions had led to new challenges as well as unexpected opportunities in 2022: “Every year we keep loyal customers and bring in new ones, increase turnover, and grow our net profit. Before the start of every quarter we carefully think out our strategy, analyze our markets, set goals, and prepare a tactical plan. AsstrA Viva is an excellent platform for making formal announcements about what we are doing as an organization,” said Vladislav Lagun.
Author: Anastasiya Sidelnikova.