AsstrA-Associated Traffic AG participated in Trimble Insight Europe 2026, an industry event organized by Transporeon, AsstrA’s trusted partner. The conference brought together shippers, carriers, technology providers, and logistics experts to discuss current challenges and new developments in transportation and supply chain management.
“The main goal was to gain new knowledge and a fresh perspective on the market. It was particularly valuable for me as Tender Director to speak directly with industry representatives and other companies, as every organization approaches tender processes differently,” said Elena Maksimova, Tender Management Director at AsstrA.
One of the event highlights was the development of Transporeon’s AI capabilities, including the presentation of its Arc AI agent. The discussions showed how AI is increasingly being applied to simplify logistics processes and support faster, more informed decision-making.
The event also created opportunities for direct business contacts. The matchmaking tool helped participants arrange one-to-one meetings, while AsstrA connected with both potential customers and companies of strategic interest.
“The event provided many opportunities to exchange insights and experiences with customers, experts, and other market participants. The matchmaking tool was especially useful for arranging individual meetings and establishing new contacts,” said Alex Chapelain, Branch Manager at AsstrA.
Transport capacity was another key topic at Trimble Insight Europe. Discussions focused on practical challenges faced by logistics companies and on how different market players are responding to them.
“Meeting companies that face similar challenges but solve them in different ways was particularly valuable. It allowed us to compare approaches and identify ideas that could help improve established processes. At the same time, Trimble Insight Europe was a great opportunity to strengthen relationships with customers and partners, better understand their current priorities, and identify new business opportunities. These conversations help us turn market insights into more relevant and efficient solutions for our clients,” shared Natalia Iwanowa-Kolakowska, Deputy CCO at AsstrA.
Insights from the event will support AsstrA in further developing its cooperation with customers, carriers, partners, and technology providers, while continuing to improve the efficiency of its logistics processes.
