Ralph Lauren launches QR-based tracking system to boost supply chain visibility, fight counterfeits

Dive Brief:

• Ralph Lauren will track all Polo products through the supply with a new digital identification system, according to a press release. The program will expand to the entire Polo line over time, eventually covering tens of millions of products.
• Manufacturers will sew QR tags into garments adjacent to the traditional branded tags, and from that point on, the garments will be digitally attached to a purchase order and tracked through the supply chain.
• Consumers will be able to scan the tags to gain authenticity information, product details and styling tips for the item. Ralph Lauren's supply chain managers will be able to better manage inventory and improve distribution with the increased inventory traceability, a Ralph Lauren spokesperson told Supply Chain Dive.
  
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