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If there is one common theme among newish freight-forwarding disruptors, it is that they seek to replace an old guard that relies on paper, clipboards, and telephones with a brave new world that relies on cloud software, analytics platforms, and smartphones.
The stakes are high: tracking and handling freight is a $1 trillion industry. And so, the business media falls all over itself to profile the likes of Qwyk, Flexport and Zencargo. It’s a small wonder that established players have moved into the freight forwarding “startup” space, as evidenced by Twill, a so-called “Maersk innovation.” Amazon is also breaking into the freight-forwarding market, as is another well-known disruptor, Uber, which launched Uber Freight in 2017 and expanded into Europe last year.
Falling somewhere between the newbies and the established players is Nolan Transportation Group (NTG), a multimodal freight brokerage firm that was founded in Atlanta in 2005. Featuring parcel, truckload, less-than-truckload and intermodal transportation services for more than 7,000 customers across the U.S., Canada, and Mexico—as well as a carrier base with over 30,000 independent transportation/trucking companies that aid in facilitating the movement of clients’ products—NTG has mostly been in the news lately due to industry consolidation.