When Expeditors launched the Koho platform it was, like many brokers and forwarders, looking to expand its digital capabilities.
Digital booking platforms streamline the amount of labor required to service smaller shippers, along with, in theory, improving the booking experience for digitally inclined customers. Expeditors created a new EVP for Digital Solutions position last week, appointing company veteran Jose Ubeda (who joined Expeditors as a messenger in its founding year 1984) to the position, and has now acquired a leader for Koho.
Leading forwarders like Expeditors, who acknowledge the need for a shipper-friendly digital platform, have the option to build or buy the technological capability. Expeditors has traditionally had an in-sourced mindset, when it comes to technology.