From working in the backyard to transforming the world, Steve Jobs has changed the perception of technology. A self-made businessman with an extraordinary vision shook the world with innovative products and designs.
But being a leading personality is not easy. Jobs had his ups and downs in keeping his business at the top. I have done my fair share of research on the management styles of Steve Jobs and analyzed his actions and key messaging to provide value to the end-customers.
Today, the digital world comprises different marketing channels and tactics like email marketing, social media marketing, affiliate marketing, pay-per-click, and more. But Jobs started his product line way before these channels picked up the pace.