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Packaging is essential when it comes to your product, for both protection and presentation. Consumers expect to receive a certain quality of packaging with their product, especially as the popularity of social media reviews and unboxing videos continues to rise. Not only does the packaging need to keep your product intact throughout the shipping process, but it needs to be easy to reuse if a customer wants to return the purchase and must safely ship it back.
To protect your deliveries, you need to utilize high-efficiency shipping materials customized to the product size.
1. Pack Efficiently
The efficiency of your packing determines the state of your product when it arrives at its destination. There are important questions to consider when selecting the box size. How fragile is the product? Does it have sharp edges? The product should fit in the box easily without leaving much airspace around it. Consider air pillow packaging to secure the product snuggly and limit excess space in the box. At the same time, you must avoid over-packing the box or container with too much cushioning. Cushioning can include:
-Airbags
-Bubble wrap
-Packing peanuts
-Foam or cardboard inserts
Avoiding wasted space in the box enhances efficiency and helps customers receive their purchases in good condition.
2. Choose the Right Packaging Materials
For products that require cushioning, it’s critical to choose packaging materials that are specialized for protecting your specific product. Styrofoam peanuts might work for most shipments, but more fragile materials might need to be bubble wrapped or supported through air cushions.
If the product needs to be kept cold, gel packs are an affordable and effective alternative to dry ice. It’s also essential to choose a high-quality tape to seal the box. You need industrial-strength, water-activated and pressure-sensitive tape, so your parcel doesn’t split open during shipment.
3. Select the Right Box
The box you use for shipping goods is directly responsible for how protected and well-presented the product is on arrival. A new or gently used box is essential for maximum security, and it needs to be structurally designed for the specifications of your product.
Customized boxes specific to your product are a worthwhile investment for secure shipping and intact delivery. Consult experienced shipping and packaging experts to determine the cardboard grade and fluting that best protects your products.
4. Add More Wrapping for Longer Distances
Generally, the farther your package is traveling, the more protection it needs. If you’re shipping internationally or to a far-off domestic location, there are more opportunities for your package to be dropped or mishandled. Adding an additional layer of wrapping, ensuring the product is secure in the box and using extra tape can make sure the product arrives safely.
5. Don’t Wrap Items Too Tightly
While a secure fit is critical to keeping your product safe in the box, it’s vital to avoid packaging items too tightly. Avoiding tight packing is especially important if the items are fragile glass or soft and impressionable. Too much pressure on the product can cause the product to break, crack or alter its shape. Items should be secure but devoid of tension.