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It was no easy task to present a country at the 59th Assembly of the Member States of the World Intellectual Property Organization (WIPO). The display had to be arranged and the guests had to be entertained and fed. Event agency Ant Hill RG faced these challenges and relied on us to organize transportation from Ukraine to Switzerland and back again.
Every year at the Assembly, countries present their cultural heritage and innovative developments. This year, the Ukrainian delegation presented an exhibition called "Innovative Ukraine: From Soul to Brain" that showed the history of Ukrainian innovation and that the country is developing by combining the achievements of the past with a vision of the future.
“AsstrA was tasked with delivering display items, souvenir products, musical instruments, and national costumes for the Ukrainian National Academic Orchestra of Folk Instruments to Geneva, Switzerland.
Participants had to present their national cuisine. Our experts therefore organized the transportation of two thousand units of catering equipment,” says Larisa Mevkh, AsstrA Sales Specialist.
AsstrA also delivered some innovative products from Ukrainian companies:
- A Pix backpack with and integrated LED screen. With a smartphone users can program images and animations to be displayed on the backpack’s surface.
- A Cardiomo Online Health Monitor.
- A Delfast Bikes Electric Bicycle. Its high speed has been listed in the Guinness Book of World Records.
- SolarGaps smart blinds with solar panels.
- A CamTouch projector that can make any flat surface an interactive screen.
“The complexity of such projects lies in the number of cargo owners and the list of goods. All the positions were combined into one ATA carnet. AsstrA experts managed to avoid depositing collateral value with the chamber of commerce when registering this ATA carnet. This reduced the overall cost of transportation for the client. Whereas a private company with an ATA carnet usually deposits 30% of the shipment value as collateral, here only 0.3% was deposited.
“When shipping with an ATA carnet, it is important to be meticulous at every stage, from preparing documents to monitoring the movement of the vehicle and checking the documentation when crossing borders.
Ant Hill RG’s cargo was delivered to Switzerland and shipped back to Ukraine punctually on the first and last days of the exhibition. The AsstrA team found a way around several challenges in the project, including the exhibition’s strict start time, a lack of Polish transit permits, downtime during unloading, and a long border crossing queue. The event was a success and all parties were satisfied with AsstrA’s perfect performance,” says Vladimir Kornach, Foreign Trade Specialist at AsstrA.
