Gleb Goncharov, an expert from the AsstrA Rail Freight Transportation Group Operations Department, delivered a lecture to students of the Faculty of Continuing Business Education and Information Technologies. The speech covered must-have knowledge for logistics specialists and how to work effectively with customers and suppliers. Gleb Goncharov highlighted the importance of good partner relationships and multi-level cooperation. One of the key messages was that these relationships should not always be dry and technical. They should also be friendly and open, as the human factor plays a crucial role in challenging situations.

“You can be a true expert in a particular field only when you can provide real value to others by sharing your experience. It was a lecture for an audience receiving supplementary business education. The students are working in numerous sectors and are aiming to build or update their knowledge of logistics. Such an audience cannot be surprised or impressed by dry theory. Practical examples of a creative approach to logistics were required, and AsstrA has plenty of them,” says Gleb Goncharov, Railway Department Trade Lane Manager at AsstrA."
The AsstrA expert presented the audience with examples of innovative solutions to complex logistics challenges that the company has encountered in the past.
One example involved delivering dangerous cargo currently in transit by sea that could not be shipped onward by land due to special restrictions related to the World Cup. Or how to meet clients’ requirements quickly and provide the right number of containers when supplies are limited and tariffs are rising.
“AsstrA supports didactic activities at universities and other educational institutions. Collaboration with universities contributes to the development of a professional logistics community. In favorable conditions, where qualified personnel develop and interact, the quality of the labor market improves. In turn, human capital grows through student training,” adds Yuliya Vesnovskaya, HR Manager at AsstrA.
About AsstrA
AsstrA-Associated Traffic AG is a multinational transportation and logistics service provider headquartered in Zurich, Switzerland. For 30 years, AsstrA has been providing its customers with a full range of global 3PL services via road, rail, air, and sea transportation. The service portfolio includes warehouse logistics, customs clearance, cargo insurance, support for import-export operations, and project logistics.
AsstrA’s team employs more than 1,000 people in countries across Europe, the CIS, Asia, and the USA. The quality of services is confirmed by ISO 9001, ISO 14001, ISO 45001, ISO 22000, ISO 28000, GDP, and SQAS certifications.
AsstrA-Associated Traffic AG is a member of leading trade associations including FIATA, WCA, and TAPA.